The Selling Process

< Professional Selling >

We're almost at the end of Week 3!

This week I've been continuously working on content and images for the company website and I've also been given the admin rights to familiarize myself with the online platform.

As mentioned in previous posts, I've been given more exposure to Aleoca's high performance customization carbon bikes. I've also been able to watch my boss handle and speak to clients who visit or call to place their custom bike orders. This just reminds me of what we've learnt in our Professional Selling module, the different steps that make up the selling process.

From the moment the customer calls/walks in, it all begins with a friendly handshake and a warm welcoming introduction. 

Moving further ahead into the selling process, I hear my supervisor asking the client exactly what type of bicycle he's looking for and also what type of riding he's commonly doing. It may all seem really simple and straightforward and it actually is -- we're simply finding out the customer's needs :)

As the conversation continues plenty of questions by the customer are answered. For example, why this kind of frame? What's the difference with this handlebar? Lots of technical questions which my supervisor replies and explains in the simplest and most understandable way.

As a seller it's not just about selling the most expensive bike or pushing clients to choose the best and pricey components (that he doesn't actually need). It's about understanding the needs of the customer and doing your best to meet those needs.

At the end of it all (alot of technical jargon), a built list of every single component for the customer's bike is completed, and each component is carefully picked to suit his style and type of riding!

The customer is satisfied, and so are we :)

Here's a list of all the different components and also some of the reasons why they've been selected!

Frame

The customer settled with an aluminium/carbon mix road frame. He isn't much of a road rider so an aluminium frame, although heavy, would provide more comfort and shock absorption during leisure riding. Something interesting with this particular frame is how the manufacturers blend the Carbon and alloy together:

 The Carbon is heat treated and fused together with the aluminium frame. This offers more stiffness on the rear stays!

Fork, Handlebar and Stem

Instead of the usual drop handlebars (those really low aggressive ones), we've prepared a set of flat (normal) handlebars to go with his frame. The flat bars give him a more upright and comfortable position. The handlebars we've chosen are also fully carbon.

His bike will also be fitted with a full carbon fork. You can clearly see the weave of the 12K Carbon Fiber:

And also an Aluminium Carbon-wrapped handle stem to hold it all together:

Lastly, just a few other components to go along as well: Saddle(left) and Carbon Shell Derailleur (Right)

Couple other components have been ordered and they'll be delivered soon for the customer.

To sum this post up, product knowledge is definitely important and I do hope to get a chance to learn and try out the selling process with customers in the future!