< Weekend Social Ride >
This weekend, my supervisor and boss invited me to join them for their weekly ride with their customers and their own cycling team.
Cycling is growing really popular in Singapore. On weekend mornings you can easily see hundreds or even thousands of cyclists on the roads!
I joined the Aleoca Cycling Group on Saturday and Sunday and in total rode about 180km.
In our marketing modules like (Personal Selling, Principals of Marketing), there is plenty of focus on knowing the consumer and coming up with customer profiles or personas.
This weekend ride allowed me to mingle with customers and also get to know more cyclists who share the same passion and love for the sport as I do.
My bike (left) together with one of our client's bike (right)
The high end racing performance bike from Aleoca. Easily costing a few thousands!
Learnt a lot and got to make new friends this weekend, can't wait for next week!
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